Best of Platinum Hits Program Offer Popular Xbox Games for $9.99
March 2, 2006 – Microsoft announced today a new retail program called the Best of Platinum Hits, the next evolution of the wildly successful Platinum Hits Program. The Platinum Hits and the Platinum Family Hits Programs innovated the retail space by providing the best games at the best price for customers. Moreover the program has provided new business opportunities for publishers and retailers. To date more than 100 games have participated in these programs with each game, extending their life in the market by more than two times the average game.
The new Best of Platinum Hits Program extends this concept even further by providing consumers with popular Xbox titles for the low price of $9.99 (SRP). Starting March 2006, best-selling games like Fuzion Frenzy (Microsoft Game Studios), Project Gotham Racing 2 (Microsoft Game Studios), and MechAssault (Microsoft Game Studios) will be available at the new price point.
"Microsoft is very happy to introduce this new program to our customers. With over 24 million Xbox's and over 200 million games sold worldwide, we believe this new program provides a great value to Xbox owners, our retail partners, and publishers" states Gunn Robison, Director of Games Retail Marketing for Xbox.
The roster of titles participating in the first wave of the Best of Platinum Hits Program includes:
- Elder Scrolls III: Morrowind (Bethesda Softworks)
- Enter the Matrix (Atari)
- Fuzion Frenzy (Microsoft Game Studios)
- Project Gotham Racing 2 (Microsoft Game Studios)
- Shrek 2 (Activision)
- Soul Calibur II (Namco)
- Tom Clancy's Ghost Recon (Ubisoft)
- Tom Clancy's Ghost Recon: Island Thunder (Ubisoft)
- Tom Clancy’s Rainbow Six 3(Ubisoft)
- Tom Clancy’s Splinter Cell Pandora Tomorrow (Ubisoft)
- Tom Clancy's Splinter Cell (Ubisoft)
- Tony Hawk’s Underground (Activision)
- Tony Hawk’s Pro Skater 4 (Activision)
- True Crimes: Streets of LA (Activision)
- MechAssault (Microsoft Game Studios)
- Counterstrike (Microsoft Game Studios)
About Xbox and Xbox 360
Microsoft revolutionized the gaming industry with the November 2001 launch of Xbox (http://www.xbox.com), its first-generation video games and entertainment system, now sold in 26 countries. Microsoft launched its next-generation system, Xbox 360, in Columbia, Europe, Japan, Korea, Mexico and North America. The system will be launched in Australia, Hong Kong, New Zealand, Singapore and Taiwan in 2006. Xbox 360 (http://www.xbox.com/xbox360) is the most powerful video game and entertainment system, delivering the best games, the next generation of the premier Xbox Live online gaming service, and unique digital entertainment experiences that revolve around gamers.
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